Our logo is the most instantly recognizable symbol of the PR Newswire brand. The primary logo must include the registered trademark (®). To maintain a consistent visual identity, it’s critical to use only the approved logo on all media. Our logo must appear using one of the approved formats and should never be modified or altered in any way.
While the examples below show guidelines for using the PR Newswire logo, these guidelines should be followed when using all other company brand logos.
All logos can be downloaded here
Primary
For use on light backgrounds that provide a high contrast, such as white or Icy.
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Reversed
For use only on PRN Blue, black or other dark background.
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Alternative
The black logo should be used sparingly. Only use this logo when the blue or white logos lack contrast for the desired usage, or when designing for single-color printing.
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Prohibited Usage
Our logo may not be altered in any way that changes its look.
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Do not distort the logo
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Do not place a version of the logo on a background that will wash it out
Usage | Clear Space
Every time we use our logo, we surround it with clear space to make sure it stands out. The clear space zone between the logo and other graphic elements (e.g., type, images, other logos) ensures the logo is unobstructed and separated from any other graphic elements. The amount of clear space required is equal to the height of the “P” in the logo, but more is preferred.
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Usage | Minimum Size
Establishing a minimum size ensures the logo and trademark are reproduced correctly in smaller sizes. At minimum size, the logo is still clearly legible and provides a strong level of identification.
If you must go smaller than the minimum approved size, you may use the non-trademarked version of the logo. In print, make sure the quality is high enough to ensure legibility.
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With trademark ™
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Without trademark ™
Usage | Co-Branding
Sometimes we use our logo with one of our partners or customers to visually represent a shared initiative. These guidelines explain how to treat our logo when it needs to live alongside another company’s logo. Please note: if partners have a logo option with a shared baseline, it should be given preference.
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or partner logos that occupy two lines
Usage | Co-Branding | Clear Space
Following our clear space rules, the partner logo is divided by a line in 60% black. The line weight should always be in direct proportion to the scale of the lockup. Maintain a visual balance between our logo and our partner logo by scaling them accordingly.
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Placement
Consistent positioning of the logo is a critical aspect of our design system. Preferably, the logo should sit in the top left or bottom left corners. In certain cases, the top right and bottom right corners are also acceptable. And when content is centered, the logo may also be centered.
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Placement (Canada + Nordics only)
To transition our Canadian and Nordics audience to recognize PR Newswire as the brand steward of Canada Newswire and CisionPoint’s press release distribution, we are using both the updated Cision logo and PR Newswire logos where spacing allows. For Canadian and Nordic collateral, the Cision logo appears in the upper left corner (or lower left corner), and the PR Newswire logo appears in the upper right corner (or lower right corner). In cases where there is only room for one logo, the PR Newswire logo is now the default.
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